Building Better Together

Sotheby's International Realty is excited to continue its partnership with New Story by funding land and housing solutions for 1,000 people in the Mexican state of Baja California.

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Home is the foundation of a flourishing life

New Story empowers families to become land and homeowners in thriving communities. Every donation from Sotheby's International Realty goes directly to helping families who live near the poverty line access first-time real estate. For $1,000, you can change a family’s life forever with land ownership. Join us in creating stronger, more connected communities by supporting families in need.

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Sotheby's International Realty is raising more than $250,000 to unlock more than 250 land and housing lots for families in Baja California, Mexico.

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backing families in baja:

Making a greater impact

While Baja California, Mexico is a popular destination, for locals, the lack of housing supply has led to 64% of the population living in overcrowded spaces, making it difficult for families to stay healthy and grow into their full potential. These hardworking families earn a steady income and want to pay for land and housing, they just don't have the opportunities to do so.

Sotheby’s International Realty is partnering with New Story to empower more than 250 families in Baja California, Mexico to become first-time land and homeowners.
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Give the impact of home

providing life's essentials

Every lot comes with water, sanitation, and electricity so families can meet their basic needs and stay healthy for the long haul.

unlocking better education

The 250-lot community will be close to basic services like schools — so children can focus on learning and growing into their full potential.

creating gender equity

60% of those supported are women-led households, giving them the financial and social freedom it takes to build the life they want.

generational wealth

Families can build generational wealth when they have land and housing in their name.